Bad Dog Good Dog Training

Redesigning Bad Dog Good Dog trainers brand guidelines along with a full website redesign to connect pet owners with their range of services, specifically their Dog Parkour training. 

Client: CJ Hazell
Role: Self-contractor, Front-end Web Design & Brand Design
Details: Finished June 2022
Website: baddoggooddogtrainer.com

CJ Hazell, a Germantown local pet trainer who has been in the biz for 10+ years, came to me looking to give her brand and web presence a boost. She felt that her site lacked her personal story and wasn't conveying her complete services and specialization in Dog Parkour to its full extent. 

To create a site that genuinely told the Bad Dog Good Dog story, I first refined the original logo and fleshed out the brand to feel outdoorsy and pet friendly. We then took the visual system and applied it to a more personalized user journey that connected CJ's customers with their workshops, training sessions, and expertise in the growing dog parkour sport. Now CJ can send her clients straight to her site to get updates on her latest training sessions and instantly sign up for these classes!

logo update.

Before we started on the web development, I looked at their current logo and interviewed the CEO to understand the changes she would like to see.

CJ’s main concern was that the dog was too sharp and looked “wonky”. I made updates to smooth some of these edges out while also giving the dog an upward motion to feel more energizing.

visual exploration.

Meanwhile, I had CJ fill out a brand questionnaire to better understand the identity she was looking to portray. Through creative exercises and some mood boarding, we could land on a visual direction that could then be applied to her new freshened logo and the later site.

Taking the established logo as our foundational mark, I then broke it down into usable elements that aided in the building of an icon system and brand patterns.

wire framing.

As the brand style guide started to solidify, I began wire framing each of the pages, reflecting the key changes that needed to done. The most important goal in this phase was to figure out how to better link users to all of BDGD’s services along with giving more call outs to specialty training in Dog Parkour.

Original Website

Once we were set on the new user journey, I took the visual identity and updated website content and developed the new site to feel more playful, connective and engaging.