Anew

Kenn Bourne is a Philadelphia-based social worker and healing counselor who wants to teach folks about their brains and bodies to help provide them with the confidence, knowledge, and skills to regain their power and control of their lives. Throughout Kenn's work, nature plays a vital role in a physical and metaphorical sense to help people integrate the body, people, and environments.

The branding for Anew is restorative, compassionate, and calming. The brand mark was influenced by the rest symbol in music as a metaphor for taking a pause in one's own life. We then choose a color palette that felt natural to the earth while also reflecting various skin tones to help create a connective story between the people and the land. By utilizing photography of landscapes and wildlife with minimalist typography, we wanted to create a brand that felt positive, connective, and healing.

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